Genesis kicks off Europe’s most prestigious golf tournament…the 2023 Genesis Scottish Open

Posted Posted onJuly 13, 2023 Comments0

The Genesis Scottish Open 2023, one of Europe’s most prestigious golf tournaments, will kick off at The Renaissance Club in North Berwick, Scotland.

A total of 156 players from the DP World Tour, the Professional Golfers Association of America (PGA), and the Korean Professional Golf Association (KPGA) will compete in the four-day event from Thursday, April 13 through Sunday, April 16.

The Genesis Scottish Open is part of the Rolex Series, the top five tournaments on the DP World Tour. Founded in 1972 as the Scottish Open, the tournament was renamed the Genesis Scottish Open last year when Genesis became the official sponsor in 2022.

The field includes the 2022 Genesis Scottish Open winner, Xander Schauffele (World No. 6), as well as Scottie Scheffler (World No. 1) and Rory Mcllroy (World No. 3), Patrick Cantlay (World No. 4), Viktor Hovland (World No. 5), Cameron Smith (World No. 7), Max Homa (World No. 8), and many other world-class players.

A view of the Renaissance Club, home of the 2023 Genesis Scottish Open.
PGA Tour players Seong Jae Im (World No. 23), Joo Hyung Kim (World No. 25) and Kyung Hoon Lee (World No. 52) will also be in attendance, as well as Genesis invitees Kim Young-soo, who won the 2022 Genesis Championship and the 2022 Genesis Points Grand Prize, and Seo Yoseop and Kim Biao, who finished 2-3 in the 2022 Genesis Points standings.

The 2023 Genesis Scottish Open will offer a total prize pool of $9 million, with the winner receiving $1.62 million in prize money and a GV70 electrified model.먹튀검증

In addition, the first player and caddie to record a hole-in-one on the 17th hole will receive a GV70 electrified model and a GV60, respectively.

Genesis is providing a fleet of more than 160 Genesis vehicles to ensure the tournament runs smoothly. In addition, 12 Genesis vehicles, including the flagship G90 sedan, will be on display throughout the Renaissance Club to attract visitors to the tournament.

Genesis will be showcasing its unique brand philosophy of hospitality for all customers, based on the traditional Korean culture of welcoming “guests” with a variety of programs designed to take care of players, caddies, golf fans and partners.

During the tournament, the Players & Caddies Cafe will be open for players and caddies to relax in a dedicated area. Families of players will be able to enjoy photo opportunities and one-day spa services in the clubhouse, as well as Genesis Concierge, a personalized activity booking service that will help them discover the many ways to enjoy the nearby city of Edinburgh.

In addition, the Genesis Mobile Lounge will provide visitors with test drives and purchase consultations for key vehicles, and the Genesis Lounge will be operated in collaboration with celebrity chefs Mun Kim and Tom Kitchin to offer a unique collaborative menu that allows up to 150 people a day to enjoy the flavors of Scotland and Korea.

“We are thrilled to be sponsoring this event, which will see the world’s best players compete in the home of golf,” said Min Kyu Song, Vice President of Genesis Business Unit. “Genesis will provide a unique brand experience for players, caddies and fans, with the most authentic Korean hospitality unlike any other golf event.”


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